How to Apply a Custom or Vanity URL

Rachel Montgomery -

A vanity URL is a custom URL that redirects to the FluidReview web address of your site. This article covers how to apply a vanity URL to a FluidReview site to make your site URL easy to remember and share.

In this Article…


Why Use a Vanity URL

A vanity URL acts as a mask and will remove the from your sites web address. Preferably a vanity URL is short, easy to remember, and allows you to keep your brand consistent. A vanity URL must be purchased from a domain registrar.

TIP! In most cases you will want to contact your IT department to handle the configuration required for associating your vanity URL to your domain name as updates to DNS settings are required.


Applying Your Vanity URL to Your DNS Server

Using a vanity URL will require some changes to your DNS settings in order for your browser to match the new URL with your FluidReview site. This process will vary depending on the domain registrar you are using, but most registrars will have extensive documentation on their unique process.

Generally, these steps consist of:

  1. Choosing a vanity URL name.
  2. Accessing the DNS settings of your domain.
  3. Adding a CNAME (or A record) that points to your FluidReview site.

NOTE: The DNS configuration must have a CNAME (or A record) pointing to for the domain to direct your users successfully. When adding an A record you will be prompted to add a value. This value should be set to FluidReview’s IP address of

WARNING! It can take up to 48 hours for these changes to propagate which will force you to wait before adding your vanity URL to FluidReview.

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Applying Your Vanity URL in FluidReview

  1. In your site go to The Basics.
  2. Select the Fancy Stuff tab.
  3. In the domain field enter your vanity URL.
  4. Select Save.

WARNING! If the CNAME or A record has not been added successfully or has not yet been recognized the error message “your.domain is not a valid domain” will be displayed after selecting save.

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